Webflow migration agency for B2B sites that can't afford to lose traffic
Move your marketing site with a documented content inventory, URL mapping and launch checks. Plan how to preserve important pages, test integrations and monitor search visibility after release.
- ✓ Webflow Premium Partner, 100+ Webflow projects
- ✓ 1:1 301 redirect map, tested before and after launch
- ✓ 30 days of post-launch monitoring and fixes
How do you migrate a B2B website to Webflow without losing traffic?
ActiveSet moves B2B marketing websites to Webflow in a fixed order. We start by crawling your current site and listing every URL, template, CMS collection and integration, and we record a Search Console baseline for the pages that bring in visits. Next we build a redirect map that sends each changed URL to its closest new page, and we carry over titles, descriptions and structured data. The new site is built on Webflow staging and checked against a QA checklist covering pages, forms, redirects, analytics and CRM connections. Before launch we agree the cutover window and a rollback plan. After launch we monitor crawl errors, 404s, rankings and form submissions for 30 days against the baseline. Rankings can move while search engines recrawl a changed site. Timeline and fee are set in a scoped proposal after the URL inventory.
Two ways to move your site to Webflow
3-day migration
- For
- WordPress sites up to 10 pages and 150 CMS items
- Timeline
- 3 business days after a Day 0 scoping call and URL inventory
- Price
- Fixed, from ₹75,000 + GST (US$1,900)
Scoped migration
- For
- Larger sites, HubSpot CMS, React or custom builds, multi-language sites
- Timeline
- Confirmed after the URL inventory; for sites just over the 3-day caps, typically 1 to 3 weeks
- Price
- Scoped proposal, agreed in writing before we start
A migration keeps your design close to what you have; a redesign during the move is scoped separately as a website revamp. Prices and caps are as published on the 3-day migration page. Read what clients say on our Wall of Love or see our reviews on Clutch.
What can change your search traffic during a migration?
We Migrate B2B Websites to Webflow with a Plan for Search
How do we build the redirect map?
We build the redirect map from a full crawl of your current site, checked against your sitemap and, if you share it, your Search Console data, so the pages that earn visits and links are on the list. Each changed URL gets a one-to-one 301 redirect to its new Webflow URL, or to the closest relevant page when content is merged.
- Crawl and inventory. List every URL with its status, title, canonical and template.
- Map. Pair each old URL with its new destination. Retired content points to the closest relevant page, not to the homepage.
- Check. Remove redirect chains and loops, and place specific rules before wildcard rules.
- Import. Load the map in Webflow's two-column 301 format. A CSV import replaces every redirect already in Webflow, so existing redirects are exported and kept in the file.
- Test and keep. Test the redirects before launch and again on the live domain after cutover. Google advises keeping redirects in place for at least a year.
We use the same map when a site moves to a new domain: the old addresses redirect to the new ones, and the DNS change is planned into the cutover.
The full method, with the checks we run on the map, is in our guide: how to build a Webflow migration redirect map.
The three steps of a migration to Webflow
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Need an Emergency Migration?
What does your team need to do during the migration?
Assign a decision maker, provide the existing content and account access through approved channels, confirm the destination page for each important URL and review the content and integrations. Agree who approves launch and who monitors enquiries, errors and search performance afterward.
- One decision maker who can approve the redirect map, the content and the launch date.
- Access to your current CMS, domain and DNS, analytics, Search Console and CRM, shared through approved channels.
- Sign-off on the destination of each important URL.
- Review of the new site on staging. We collect comments on the staging site through Markup.io.
- A named person for launch approval and for watching enquiries after launch.
We track the work in ClickUp and a shared Slack channel, and hand over with an editor guide or short recorded walkthroughs.
What should you have ready before a Webflow migration?
- Current website and platform. Your public site, the platform it runs on and the approximate content volume.
- URL inventory and redirect map. The current sitemap, important search landing pages, linked downloads and campaign destinations, each marked stay, move, merge or retire. Every changed URL gets a relevant destination, not the homepage.
- Content export and CMS mapping. Content, categories, authors, images and relationships exported, with the records that need cleanup identified.
- Priority search landing pages. The pages that bring in search visits, with their titles, descriptions, canonical intent and structured data.
- Forms, CRM and other integrations. Required fields, success states, notifications and the CRM destination for each form.
- Languages and regional URLs. Each language or regional version and the URL pattern it uses.
- Domain, approval and launch owners. Who holds domain access, who publishes and who approves launch.
- Recovery and post-launch monitoring plan. A rollback plan, and who watches enquiries, errors and search performance after launch.
Phased migration or single cutover: which fits your site?
What do post-launch QA and monitoring cover?
On launch day we run the staging QA checklist again on the live domain and submit the new sitemap in Search Console. For the next 30 days we compare the site with the pre-launch baseline and fix issues found in that period.
- Pages, forms, redirects, analytics and CRM connections re-tested on the live domain.
- Crawl errors and 404s, with any missed URLs added to the redirect map.
- Indexing and coverage in Search Console.
- Rankings and clicks for the important pages in the baseline.
- Form submissions and enquiry routing.
After the 30 days, ongoing updates, fixes and checks continue under a Webflow maintenance plan.
How we reduce migration risk
Platforms We Help You Migrate From
Platforms we commonly see.
WordPress
Small WordPress sites move on a fixed price in 3 business days; larger ones get a scoped proposal after the URL inventory. 3-day migration · WordPress to Webflow checklist
HubSpot CMS
Pages, blog and templates move to Webflow while HubSpot stays as your CRM, with forms and tracking reconnected and tested. How a HubSpot CMS move runs
Wix and Squarespace
We export pages and blog content, rebuild the templates in Webflow and redirect every URL that changes. Squarespace to Webflow guide
Framer
Framer sites follow the same process: URL inventory, CMS collections rebuilt in Webflow and a 301 for every changed URL.
React and custom-built sites
Including React sites, such as Tessell, rebuilt on Webflow so marketing can edit pages without engineering. We list every route, template and integration before we quote.
Moving from HubSpot CMS to Webflow, and keeping HubSpot as your CRM
What moves, what stays and what needs a decision
- Website pages and the landing pages you want to keep
- Blog posts, authors and tags, as CMS collections
- Templates and modules, rebuilt as Webflow components
- Images and files used on those pages
- Titles, descriptions, canonical tags and structured data
- A 301 redirect for every URL that changes
- Contacts, companies and deals
- Forms, workflows and lists
- Marketing email
- Contact and campaign reporting, once the tracking code is on the Webflow site
- Chat and meeting links, embedded on Webflow pages
- Smart content and personalized modules: Webflow has no direct equivalent, so we simplify them or rebuild key ones with Webflow Optimize personalization
- CTAs and pop-up forms: embed the HubSpot versions or rebuild them in Webflow
- Gated content: move the landing pages to Webflow or keep them in HubSpot
- Blog subscription emails: rebuild as an RSS email that reads a Webflow CMS feed
- Files in HubSpot's file manager that emails or other sites link to: keep them there or move them with redirects
- Members-only or private content: scoped separately
How a HubSpot CMS move runs
Where this comes from
- Privado and mesoneer — Current clients. HubSpot forms on Webflow, embedded and custom-styled, including CMS webinar templates with HubSpot forms.
What the research says
“Integration with existing systems was cited by 40.6% of respondents as the top hurdle when it comes to adopting new tools and platforms”
— Chief Marketing Alliance (The Alliance), Future of Marketing Report 2025 (Webflow-sponsored), 2025. Future of Marketing Report 2025. Survey.
Common HubSpot questions
Yes. HubSpot forms can be embedded on Webflow pages and keep feeding the same workflows and lists. Where a native Webflow form fits better, we map each field to a HubSpot property and test every submission before and after launch.
Yes, once HubSpot's tracking code is added to the Webflow site. We add it to every page and confirm at launch that HubSpot records page views and form submissions from the new site.
Webflow has no direct equivalent. We list where smart content is used, then simplify it or rebuild the pieces that matter with Webflow Optimize personalization, which is a paid Webflow add-on.
If your blog moves to Webflow, emails built on the HubSpot blog need a new source. We usually rebuild them as an RSS email in HubSpot that reads the Webflow blog's CMS feed.
What if a previous migration hurt your rankings?
Find out which URLs lost visits, and why, before changing anything else. Compare Search Console data for equal periods before and after the move, list old URLs that now return 404 errors or redirect to unrelated pages, and check whether titles, content, internal links or structured data changed. Restoring correct 301 redirects for old URLs that still earn links or searches is usually the first fix. No one can promise that lost rankings will return, so agree what you will measure before work starts. Tell us when the move happened and what changed, and we will tell you what we would check first.
Frequently Asked Questions
We crawl your site and list every URL, record a Search Console baseline, map each changed URL to its closest new page with a 301, carry over titles, descriptions and structured data, test on staging, and monitor crawl errors, 404s, rankings and forms for 30 days after launch. No agency can guarantee rankings, but this removes the avoidable causes of lost traffic.
No agency controls how search engines recrawl and rank a changed site. A sound migration reduces avoidable risk through a URL inventory, relevant redirects, preserved content and metadata, QA and post-launch monitoring.
Small WordPress sites have fixed prices on our 3-day migration, from ₹75,000 + GST (US$1,900). Larger sites get a scoped proposal after the URL inventory, priced on pages, templates, CMS content and integrations.
Small WordPress sites take 3 business days after a Day 0 scoping call. For larger sites, we confirm the timeline after the URL inventory.
Assign one decision maker, share access to your CMS, DNS, analytics, Search Console and CRM through approved channels, sign off the destination of important URLs, and review the site on staging.
We list every integration up front, test each one on staging and check it again after launch, including HubSpot forms and tracking.
We have moved sites from WordPress, from React (Tessell) and from other CMSs to Webflow. We review your platform, content model and integrations before we quote.
Every migration includes 30 days of post-launch support and monitoring against the pre-launch baseline.